We build, operate and grow direct-to-consumer brands — combining 30 years of design and marketing expertise with a genuine connection to the communities we serve.
Built from the ground up. Each brand is independently operated, connected by a shared commitment to craft, community, and products people actually love.
Outdoor Reptile Enclosures
Premium outdoor enclosures engineered for Australian native reptiles. Built for Bearded Dragons, Blue Tongue Skinks, and the keepers who take their hobby seriously.
02Vertical Garden Systems
Modular living wall systems designed to bring greenery into any space — from residential patios to commercial interiors. Grown from a love of plants and good design.
In development 03Pet Gift & Merch
Upload a photo of your dog, turn them into a legend. Custom pet portraits applied to premium merch — the gift that every dog owner actually wants.
Coming soonAlongside our owned portfolio, we partner with a select group of established brands — bringing the same e-commerce, design and marketing depth we apply to our own businesses. Our current focus is the pet and garden sectors.
Online Garden Retail
Australia's leading online plant and garden retailer. We partner on e-commerce strategy, Shopify Plus development, and digital marketing across their extensive seasonal catalogue.
Shopify Plus · SEO · Strategy wollemipine.comBotanical Conservation & Retail
One of the world's rarest living plants — a prehistoric conifer rediscovered in a hidden Blue Mountains canyon in 1994. We support the commercial and digital presence of this extraordinary brand.
Brand · Digital gardenersadvantage.com.auGarden Accessories
A ground-up brand build for Van Berkels — brand identity, product range development, sourcing and packaging design. Full end-to-end engagement from concept through to shelf.
Full Build · PackagingFounded in Melbourne in 1996, Amphibian has spent 30 years at the intersection of design, brand strategy, and commerce. We've worked with global names — Apple, Adidas, Panasonic — and built brands from scratch across retail, sport, lifestyle and travel.
These days our focus is deliberate: the pet and garden industries, and the communities that live inside them. Small team. Long runway. Very specific point of view.
Shopify and Shopify Plus build, strategy and operations
Naming, identity, positioning and go-to-market
Digital, print and packaging with a DTC focus
Email, SEO and community-led growth across all brands
Partnerships, acquisitions, or just a conversation.
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